The break room is your brand,


The break room Tiny chairs. Weird lighting. A shelf of extra denim stacked next to the mop bucket because nobody ever designed a place to put it. Maybe there's a second employee bathroom...nope. It lasted about six months before it became storage. Every store leader has stood in that room. Most of us have eaten lunch in it standing up. Last week I got on a call with Kevin Kelley — behavioral architect, co-founder of Shook Kelly, and author of Irreplaceable — for our Summer Break '26 ☀️ book...