Most retail leaders dread review season. They're pressed for time, working with little guidance, and not sure how to say what needs to be said.

A good review is one of the few moments you get to sit down with someone one-on-one and tell them exactly where they stand — what they're doing well, what needs to change, and what's possible for them.

Done right, it builds trust.
Done poorly, it damages it.

After twenty-five years leading retail teams, I developed a process for writing and delivering reviews that's direct, specific, and actually useful to the person sitting across from you.

This guide covers

  • how to prepare before you write a single word
  • how to use facts and examples instead of vague impressions
  • how to walk someone through their rating system so nothing lands as a surprise
  • how to hold space for an honest conversation when it's time to deliver

Nothing in a review should blindside someone. Your job is to make it land.

$17. Instant download.